Why Spain will never win Eurovision again!

Yesterday I was driving back to home, listening music (great songs by the way) and suddenly I remembered about the past Eurovision.
It got me thinking: "why Spain never wins Eurovision? We have had some really good songs, fine singers and staging. On paper, we should win."

Please...

Yes, on paper we should. But that's the problem, we don't analyse what eurofans look for! We are so focus on our song and our artist that we do not realize if it the good one for the show.

We just believe our song is the best and people will love it, period. Does it sounds familiar? Don't? Well, It's the traditional marketing thought!

BE AWARE

Don't worry traditional marketers, it's not going to be another "shoot 'em all" post against your biblical era techniques. Maybe... or maybe not.

My point is (and it works not only for Eurovision) that if your marketing strategy is based on your product qualities instead in your audience needs, you are doomed.

Let's continue with the Eurovison example to help up understand why:

In my car, I was listing very different songs, from different decades and styles; but all of them greatest hits and from consecrated groups: fix you (Coldplay); dust in the wind (Kansas); crazy (Aerosmith); counting stars (One Republic), etc. 

Still I had the feeling non of them could have a chance in Eurovision. 

And it's because of the audience. They don't demand a greatest hit. Actually, it's an irrational thought, based on how do they feel (and are feeling) in that particular moment. It's a whole different thing. 

If you watched the competition, do you remember the melody of winning song? Or just the singer? Ask yourself this question, did he/she win because of the song or was there anything else? 

If you hear all songs on the radio (without knowing anything else), would you say the Austrian song was the best?

Don't get me wrong, I'm not saying it was not a good song; I'm saying it wouldn't be a commercial success, but it was the best possible song with the best possible performance and singer you could have for Eurovision. But, because the real success was winning, Austria was extremely successful.

If we extrapolate this to the economy and the market, we can get some important conclusions:

1. It's all about the Audience and the goal. 
2. Never believe your product is the best, because, even if it's the best on paper, your audience could choose another, just because it adapts better to their needs.
3. Banish your Ego. Be self-critical. 
4. If you don't have clients, your product (it doesn't mind how good it's on paper) is rubbish. Simple as that.
5. Try to find the X factor your audience is looking for. 
6. If your products are not unique (99% of the market), don't try to find a market niche where you can sell them, but try to find a market niche that wants to buy them! 

Remember and don't be a foolish, most of the time, the audience don't know or understand what product is the best for them; so being best doesn't become it the most successfully.