How to use assertiveness to persuade your client

"It's not bad, but I would like it to be more like this" 

If you work in marketing (doesn't matter traditional or modern), tell me, how many times have you heart something like that? And it's very frustrating, because you know your client is forgetting something very important: you don't conduct a marketing campaign for him, but for his clients!

The same occurs when you translate it to a personal or SME social branding strategy. You will realize that it's very difficult to make them trust in you at the beginning. And even, after gaining their trust, eventually, they can have doubts. It's a hard situation, because you know what's better for them (you are a professional in social marketing; they are professionals in other areas). If you push too hard, you will lose your client (don't forget he needs to like what he is selling!). If you agree with every change (even if it's wrong), your client will lose money and customers, and you will eventually lose him.

Look, most of the time, the person you have to deal with, it's not like his target (customers). He knows it, but it's very hard to make him change his minds. Not just him, we all have the same problem: we don't like to delegate. We don't fully trust that another person is going to put the same passion and commitment as we are going to. 

Assertiveness: The most powerful skill you have to develop

Good morning,

I want to share with you one section of my book "Selling the Moto". It's about interpersonal skills, concretely about assertiveness.

Hope you like it.

Assertiveness is the art of denay giving the reason to the other. Let me place you an example:

David goes with Carla (his girlfriend) to an expensive restaurant. It’s a big night for him, he is going to propose her. For main dish, he orders a steak, but when the waiter serves it, it’s crude. So David asks him to take back the steak and cook it a little bit.

But, the waiter says:

Don't bug me! The steak is perfectly cooked.

Now, what will David do?