A couple of days ago, I was talking with a student of the Universidad de
Almería (he was studying "Grado de Marketing e Investigación de
Mercados"). I realized how things haven't changed in 10 years.
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| Marketing is not a science |
When I studied Management at Seville, I remember the Marketing we had,
was traditional. Stupid gurus pretending that marketing was a
scientific subject, with "parking problems", worthless SWOTs (we never saw a
numeric swot, just the traditional ones) and all kind of stupid
"mathematical problems" far away from reality.
